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Introducing: Kristian Samuelson, Head of Sales for Sweden


Rendra opened an office in Stockholm in August. We spoke with Head of Sales Kristian Samuelson to hear more about opportunities in the construction market in Sweden.


Can you tell us something you most enjoy about working for Rendra?

My greatest pleasure in working with Rendra and StreamBIM is the opportunity to come in as a small player with a clear solution to a major global challenge in the construction industry.

Today, in the Swedish market and elsewhere, the common experience is that every phase of the construction process starts with blank sheets. There is little or no platform for communication and project management between the disciplines. Traditional software is often so complex that it is used only by engineers, or is proprietary and reads only its own file formats and its own language. Also, these types of software are priced in a way that makes it difficult for an entrepreneur or builder to include other vendors.

This means that data created by the various actors could be lost, challenges take longer to resolve, and corrections become much more expensive. StreamBIM is the answer to these challenges.

Regardless of the discipline you work in, what phase you work in, whether you are an architect, building manager, BIM coordinator or project manager, StreamBIM is so intuitive that it’s easy for anyone to use. Everyone works in the same platform without interfering with one another. You receive information, forward data, and no one starts with blank sheets.


What are some similar issues facing the construction markets in Norway and Sweden?

The main similarities between the Swedish and Norwegian markets are that both markets have a need for efficiency.

Some will probably say that many people in the industry want to digitize processes.

However, one must remember is that digitizing is not the goal in itself but a tool for streamlining specific phases and creating sensible data for the entire project so that it can be included in the next phase and ultimately used in management and operation of the building. Ultimately, this is a shift that is necessary to improve the margins of each project.

Our tasks are often the same in both countries.

Many contractors and builders would like to exchange ringpiles and drawings for a layered 3D model. Many want a digital shift in both countries but are unsure how to do this and what the consequences will be. So our job in both Norway and Sweden has been similar in that we have to show how easy BIM can be, show the amount of time and resources you save, and how BIM could really reduce mistakes in the construction process.


What are some differences between the Norwegian market and Sweden?

There are many similarities in Norway and Sweden, yet the construction industry in Norway embraced the Open BIM and IFC and BCF formats earlier than the construction industry in Sweden.

But Sweden is moving very quickly these days, and there is increased interest for exploring and implementing the Open BIM concept every day.  Now discussions which took place in Norway some years ago, take place in Sweden,

People have begun to educate themselves and ask questions like:  What can Open BIM do for my project? How do I get started? What kind of knowledge do I need to acquire? What are the biggest risks involved? How can all disciplines work together? Should we involve the whole team? Sharing or limited access? Should we dare to trust each other?

In Sweden, we have a very important organisation, “BIM Alliance,” which is a key driver for standardised formats and the open BIM concept. The similar organisation in Norway is Building Smart Norge.

The differences are few and similarities are many between our countries, and when Sweden now really starts to embrace the open BIM concept, they will be moving very quickly.

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